Lead Enrichment

Stop paying to email people who left six months ago

Import your lead list. We check every single one before you spend a penny on enrichment. The ones that pass get the full treatment. The rest just disappear.

Your lead list has a problem

Most lead lists are 60-80% waste. Dead emails. Companies that dissolved last year. People who changed jobs three months ago. “Decision makers” who are actually interns.

You don't find out until your bounce rate spikes, your domain reputation tanks, and your reply rate sits at 0.3%.

We fix that before you send a single email.

The filter

We check every lead through three levels of increasing depth. Each level filters out more noise. By the final level, you're only investing in leads that already look promising.

20,000leads imported
Level 1: Validation
~5,000 removed
~15,000pass validation
Level 2: Intelligence
~5,000 removed
~10,000scored & classified
Scoring gate
~2,000 removed
~8,000above threshold
Level 3: Deep enrichment
qualifiers only
5-8,000enriched & ready

Level 1: Validation

Every lead, instantly

Email pattern validation, geographic filtering, deduplication

DNS and MX records - can this domain even receive email?

Website health - is the company’s site live and legitimate?

Companies House records - is the company active or dissolved?

Level 2: Intelligence

Leads that passed validation

We read their homepage, about page, and careers page. Classify the company - B2B or B2C, what stage, what industry. Detect their tech stack.

Job postings from Greenhouse, Lever, Workable. “Hiring their first Head of Sales” is a very different signal to “Posted a junior admin role.”

Company news from the last 30 days. Funding, leadership changes, expansion.

Scoring gate

At this point, every lead has a score based on the first two levels. Only leads above the threshold proceed to the final level. Most of the noise is already gone.

Level 3: Deep enrichment

Qualifying leads only

Contact discovery - if your list only had company names, we find the decision makers. Name, title, verified email, LinkedIn.

Email verification - not “probably deliverable.” Verified.

Deep LinkedIn profiles - work history, recent posts, mutual connections. Only for your highest-scoring leads.

What you get back

Jane Smith, VP of Operations, Relay Group
Email: j.smith@relaygroup.co.uk (verified)
LinkedIn: linkedin.com/in/janesmith
Company: B2B SaaS, Scaleup, 45 employees
Tech: HubSpot, Slack, Notion
Status: Active (Companies House)
Signals
Hiring “Head of Revenue Operations” - 3 days ago
Series A announced - 2 weeks ago
Outreach hook

“Noticed you're hiring a Head of Rev Ops right after closing your Series A. When we worked with a similar-stage SaaS team, they were losing 6 hours a week on manual CRM cleanup - we cut that to zero in the first month. Worth a 15-min call?”

Score:94 / 100

Signal decay

Not all signals age the same way.

A funding round from last week is a hot lead. The same one from six months ago? Not so much. A job post from yesterday means they're actively looking. The same post from three months ago? Probably filled.

We apply time-based decay to every signal. Your lead queue always reflects what's happening now, not what happened last quarter.

Upload a list. See what comes back.

Quick call, 15 minutes. We'll show you what your list looks like after it goes through the filter.

Lead Enrichment | Kritmatta