Why Org Brain
Know-how shouldn’t live in one person’s head.
Manjit watched projects fail because the context lived in people’s heads and inboxes. So Kritmatta is built on Org Brain: a shared memory your agents draw on, with sources you can check.
About Kritmatta
Built by people who’ve run businesses like yours.
Between us we’ve built and advised recruitment and professional-services firms, founded several companies and run AI in production. Kritmatta is the tool we wanted: one that remembers how your business works, does the routine work and leaves the decisions with you.
Why we built it
Three things we learned the hard way.
Why approvals
AI should ask before it acts.
Shipping AI in production taught Duncan that approvals and an audit trail can’t be an add-on. So in Kritmatta they’re part of the product: you see what each agent did and decide what goes out.
Why these businesses
Built alongside the people who use it.
Kalpesh has spent 25 years inside recruitment and professional-services firms. Our first customers were agency owners he’d worked with, running the kind of business we build for.
The founders
Who you’ll be working with.
Chief Executive Officer
Kalpesh Baxi
Kalpesh has spent 25 years building and advising recruitment and professional-services firms. Kritmatta’s first customers came from the agency owners he’s worked alongside.
Leads the business day to day and works with customers as they get started.
25 years in recruitment and professional services
Chief Technology Officer
Manjit Johal
A three-time founder with 20 years in data engineering. Manjit scaled Avora, and before Kritmatta built data infrastructure for organisations including Sainsbury’s, SES Water and Accenture.
Leads product and architecture.
20 years in data engineering · Three-time founder
Chief Product Officer
Duncan Stuart
Duncan built and exited Hubbado before co-founding Jove, an insurtech business where he designed the AI insurance validation system.
At Kritmatta, he leads product vision and customer success, helping businesses put AI agents to work.
Two-time founder · AI in production
See what it would do for your business.
30-day free trial, no card needed. Keep the agents that earn their place.
How we work with you
What you can expect from us.
Start small
One job, a 30-day free trial, no card needed. Keep the agents that earn their place.
Plain English
No prompts to write and no setup project. Connect your tools and pick a job.
Talk to a founder
Book a call and you’ll speak with Kalpesh, our CEO, not a sales script.
No long contracts
Monthly rolling, or annual if you want the saving. Cancel from your account.
- EncryptedAt rest and in transit.
- Never used for trainingWe never train on your data.
- You choose what it seesConnect only what you want. Revoke access any time.
- You approve what goes outNothing goes out without your say-so.