FAQ
Questions people ask first.
Getting set up, Org Brain and your data, AI Outreach, and pricing. If yours isn’t here, book a call and ask us.
Getting started
Do I need to be technical?
No, and you don’t need to write prompts. Connect your tools, pick a job, and the agents learn the rest from your emails, chats and documents. On Vega Growth and the Bespoke plans, our team builds and configures your agents for you.
What will my first agent do?
Whichever job you choose. Most teams start with the one that takes up most of their week, check the first few runs, then add the next.
What does it connect to?
More than 500 apps. Email and calendars (Gmail, Outlook, Google Calendar), chat (WhatsApp, Slack, Teams), CRMs (HubSpot, Salesforce, Zoho), project tools (Asana, Notion), spreadsheets (Google Sheets, Airtable), plus HR and recruitment systems, support desks, file storage and more. If something you use isn’t covered, ask us and we’ll look at connecting it.
What if I need a custom integration?
We can build connectors for tools that aren’t among the 500+. They’re included on the Bespoke plans, and on any other plan we can quote for one as a one-off project.
Can I build my own agent?
Yes. Start from one of ours, or describe the job in plain English and the Agent Builder sets it up with you. Teams have built agents for meeting follow-ups, daily digests, research and screening.
How is this different from ChatGPT or Copilot?
They’re assistants: each person brings the context, one conversation at a time. Kritmatta’s agents start from Org Brain, so they already know your clients, prices and past decisions, and they work across your email, chats and CRM with your approval built in. It isn’t tied to one AI model either: it runs on frontier models, including Claude.
How is this different from Zapier or Make?
Those tools need you to build flowcharts and configure every step. With Kritmatta you connect your tools and pick a job, and the agents work out the rest from your emails, chats and documents. No flowcharts, no prompts to write.
Org Brain and your data
What is Org Brain?
Your business’s shared memory: clients, decisions, prices, promises and the reasons behind them. Agents pull in what’s relevant to each job and show you where it came from. You can correct or remove anything it holds.
Can I see and change what it knows?
Yes. Browse everything it holds, sorted by category. If something’s wrong, change it. If you don’t want it stored, delete it.
Will anything be sent without me seeing it?
Only if you allow it. You choose which actions wait for your approval, like emails to customers, and which can run on their own, like an internal report.
Is my data safe?
Yes. Your data is encrypted at rest and in transit. Agents only access the tools you explicitly connect. We never train on your data, and you can revoke access at any time. Full details on our transparency page.
AI Outreach
Do I need to write the emails?
No. It drafts a message for each lead from their own signal, in your tone. At first you review and edit everything; your edits get smaller as it learns what you want.
What happens with replies?
Genuine opportunities come straight to you with full context. For routine replies (out of office, timing objections, info requests) it drafts the response for you to approve, or sends it on its own if you switch that on.
Where do the leads come from?
Import a list (CSV, Excel, Apollo or LinkedIn) or let it build one. Every lead is checked against company records, job posts and news before it’s contacted.
How many people can I contact?
Up to 10,000 prospects a month on Launch and 25,000 on Growth. Bespoke plans are sized to you.
What does enrichment cost?
It’s included in your plan’s flat monthly price, with no per-lead charges. Lead enrichment comes with Professional and every Vega plan. Fair usage applies.
Where does the data come from?
DNS records, company websites, Companies House, job boards (Greenhouse, Lever, Workable), company news and LinkedIn. It never scrapes your personal accounts.
Can I use enrichment without the full outreach agent?
Yes. Enrichment works on its own: upload a list, get back scored and enriched leads, and export them to your CRM or outreach tool.
Pricing and plans
Why don’t you charge per token like other AI platforms?
Because token pricing punishes you for actually using the product: you end up rationing your agents instead of letting them do their job. We charge a flat monthly rate per user, so the price is always predictable. A fair usage policy prevents abuse, but it’s set generously and normal business use won’t come close. If you do reach it, we’ll talk to you before anything changes.
Can I change plans later?
Yes. Upgrade or downgrade whenever you want; changes take effect on your next billing cycle. Your early adopter rate stays locked for 12 months either way.
What happens after the 30-day free trial?
Nothing is charged automatically. You don’t need a card to start the trial, so you only pay once you choose a plan. To keep your agents running, pick a plan from your billing page whenever you’re ready. Nothing is deleted when the trial ends, and there are no contracts or exit fees.